Vikas Raj Yadav

Paytm Design System V1.0

Paytm · 2018–2021 · Lead Product Designer

First-generation Paytm design system — components, patterns, and documentation for product teams at scale.

Context

Built Paytm Design System V1.0 to unify dozens of product squads — foundational components, interaction patterns, and governance as the app scaled.

Process

  • Audited inconsistent UI patterns across Paytm verticals
  • Defined core components, typography, and spacing for iOS and Android
  • Documented usage guidelines and partnered with engineering on adoption
  • Evolved the system as new verticals — travel, trains, postpaid — shipped