Vikas Raj Yadav

Gabit - Early Stage Branding and Product Experiences

Gabit · 2022 · Lead Product Designer

Gabit - Early Stage Branding and Product Experiences

Early-stage brand identity and product experiences for Gabit — visual system, PDP storytelling, and conversion-focused skincare commerce.

Context

Led Gabit's early D2C skincare work — from brand identity through product detail experiences that connected storytelling, ingredients, and purchase flow.

Process

  • Researched brand positioning in the D2C skincare market
  • Delivered logo, palette, typography, and application guidelines
  • Structured PDP hierarchy for ingredients, benefits, and social proof
  • Applied the brand system across photography, type, and CTAs