Times Bridge
Lead Product Designer
2022–2024
Times Bridge put me on two different clocks — 0→1 D2C for Gabit and a publisher-grade iOS exploration for Business Insider India. Brand-led commerce on one side, editorial density on the other. Same role, different definitions of “done.”
Gabit
Early-stage skincare commerce — brand, PDP, and conversion as one system. The product had to feel like Gabit from the first tap, not logo-on-template.
D2C work is where brand teams want expression and growth teams want frictionless checkout. I tried to lock a visual rhythm early so new screens didn’t become one-off campaigns.
Business Insider India
A SwiftUI prototype for BI India — feed, reading view, gestures — to pressure-test what a native publisher app could feel like before the org committed to a direction.
Editorial apps break when product navigation competes with content hierarchy. The prototype was a way to argue with real affordances, not slides — scroll, back, save, and density that still felt intentional on a phone.
Business Insider Prototype with SwiftUI