Building Design Systems at Scale
Lessons learned from implementing design systems across large organizations with diverse product offerings.
About me
Vikas Raj Yadav is a Design Director at Beem (US), specializing in creating intuitive digital experiences. With expertise in interaction design, motion systems, and prototyping, Vikas has previously led design teams at ETMoney, HDFC Bank, and Paytm.
Focused on the intersection of usability and aesthetics, his work spans FinTech interfaces, design systems, and cross-platform experiences, with particular attention to detail in motion and interaction.
Based in Gurgaon, India, Vikas is passionate about pushing the boundaries of digital design while ensuring experiences remain intuitive and accessible to users.
Featured Work
ET Money Onboarding Experience
Redesigned the onboarding experience to improve user engagement and reduce drop-off rates. The new flow increased completion rates by 47%.
Vintage Clock Concept
Business Insider App
Thoughts & Ideas
UX Patterns in FinTech
Exploring effective user experience patterns in financial technology applications.
Mobile-First Design Philosophy
Why starting with mobile continues to be crucial for modern web applications.
The Role of Motion in Modern Interfaces
How thoughtful animation enhances user experience and provides meaningful feedback in digital products.
Accessibility in Banking Apps
Creating inclusive financial experiences that work for users of all abilities.
Selected Works
Modernizing the mobile banking experience for one of India's largest banks with a focus on accessibility and enhanced user experience. The redesign improves navigation patterns and introduces a more intuitive information architecture.
Teaching Rive on iPad
A tutorial series showing how to create responsive animations that feel native to iPad using Rive.
Motion Experiments
Exploring micro-interactions and transitions that enhance user engagement with digital interfaces.
HDFC Bank Onboarding
Streamlined customer onboarding flow with engaging animations that simplify complex banking concepts.
Paytm Wallet Experience
Redesigned payment flows and wallet management interface for improved user experience and conversion. The project increased user engagement with the wallet feature by 32% and streamlined the transaction completion process.